Our colleague Bill Nielsen has provided another in a long string of contributions to our discipline — this time, by way of the International Distinguished Lecture he delivered in London for the Institute for Public Relations. In his lecture, Bill articulates the critical path from responsibility to commitment to action for public relations itself – a path that so many of us persue on behalf of our employers and clients. Bill’s insight is to aim this bedrock ethical principle back at our own profession. I will stop paraphrasing Bill’s superior language, and simply point you to it here.
(Posted by Ray Jordan)